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About

Bennett is Founder and CEO of Cognate, the first alternative to federal trademark registration. The son of two trademark attorneys, he earned his "unofficial JD" in trademark law at the dinner table, and by working at his parents' firm for parts of twenty years.

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Trademarks: Everything You Need to Know - Part II
What makes a strong trademark, and how should you protect it? Learn about the four categories of marks and the degree of
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Patents and Copyrights: Everything You Need to Know
Is it worth the time and expense for IP protection? Here are the basics on patents and copyrights every small business owner
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Trademarks: Everything You Need to Know - Part I
We’ll dive into the details of what actually constitutes a trademark, and how you can protect your trademark rights.
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IP Primer: What are my Intellectual Property Rights, and How Do I Protect Them?
Intellectual Property (IP) is often a company’s most valuable asset. Learn more about trademarks, patents and copyrights.
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